Selling Your Company to a Candidate

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When it comes to the hiring process, HR professionals and hiring managers often fall into the trap of assuming that it’s candidates who are responsible for the hard sell. That’s a good way to turn off great candidates, and possibly a reason why you’re losing your best talent. The stars in your industry can get hired anywhere, so if you’re not promoting your company’s advantages, you’re not appealing to job candidates — in more ways than one.

What You’re Going to Do for Them

The hiring process is too often weighted to what a candidate can bring to an employer, though the opposite is just the case: Job postings and recruiting information needs to focus on what your organization has to offer employees. Whether it’s tuition assistance, child care on-site or just great benefits, your recruiting materials should read like promotional copy, selling your organization to potential candidates.

What You Offer the Community

No matter how low under the radar your organization flies in your community, you’re offering something that makes your community a better place to be. Emphasizing the ways you support your community through sponsorships, service or just community involvement is a great way to entice top talent. The best candidates will have an interest in the whole community, and when you make your community service an important part of your promotional materials, you also prove to candidates that you’re concerned with more than just the bottom line.

Who Your Partners Are

Even if your organization is the sole pie maker in a town full of cake bakers, you have professional partners that help you get the job done. Sell your organization to potential hires by stressing the importance of these partnerships. A partnership that will bring you the best talent in your industry is the one with your staffing firm.
Staffing Partners would like to be your partner in selling your company to the best hires — call our experienced staffing professionals at Staffing Partners today to see how we can make that happen!

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